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Personal Logo

Project Brief

Create a logo that represents who I am as a person as well as what I want my design work to be.

Course: DES 305 Design Studio II

Professor: Vic Rodriguez Tang

Time Frame: 4 weeks

Tools: Adobe Illustrator

Design Problem

Who am I? What do I represent? What does my work represent?

Iterations

I began by creating 30 iterations. These involved choosing various fonts that appealed to me and played around with different variations of my name. There was no alteration of the font just yet. I narrowed down to 15.

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Narrowing Down

Here I added color, messed with scale and altered fonts. I took various directions as I explored different sides of myself. Critiques emphasized looking past the present and making something that I can identify with now and in the future.

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Logo Breakdown

Overall, my logo represents my playful personality and interests. I was very happy for figuring out how to combine my initials and my full name into 1 cohesive logo. I decided on the color purple as it aligns with my playful theme.

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