Joybound Travel

Course: DES 340C Identity Systems

Professor: Carley Law

Time Frame: 5 weeks

Tools: Adobe Illustrator, Photoshop, InDesign

Project Brief

In this project, I was tasked to create a brand and its identity system that provides a service to the user. Joybound Travel is a travel agency business with the mission to help families experience the world with wonder, curiosity, and joy. The project resulted in a full brand guide and digital mockups.

In this project, I was tasked to create a brand and its identity system for a fictional company that makes consumable products. Bounce Back Hair Treatment is a hair care brand focusing on restoring curls and fixing damaged hair. The project resulted in a full brand guide, digital mockups and physical packaging.

Design Problem

What is the best way my brand can live in a digital space?
How can I communicate a playful message but remain professional?


How can I communicate authenticity through my brand?
How can I incorporate physical media/elements into my brand?




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