Joybound Travel
Course: DES 340C Identity Systems
Professor: Carley Law
Time Frame: 5 weeks
Tools: Adobe Illustrator, Photoshop, InDesign
Project Brief
In this project, I was tasked to create a brand and its identity system that provides a service to the user. Joybound Travel is a travel agency business with the mission to help families experience the world with wonder, curiosity, and joy. The project resulted in a full brand guide and digital mockups.
Design Problem
Moodboard
I created the Joybound Travel moodboard with playful, colorful and fun in mind to embody what it feels to go on a family vacation.
Identity System
The Joybound Travel identity system is designed to be flexible, recognizable, and consistent across a wide variety of applications. The logo system includes several marks that allow the brand to adapt to different formats while maintaining a unified visual identity.
Color Palette & Typography
The Joybound Travel color palette reflects the spirit of joyful exploration and family adventure.
Our type system was selected to balance warmth, clarity, and readability. The typefaces work together to create a friendly and approachable voice while maintaining a clean and professional appearance.
