about me

branding

industrial

playground

about me

branding

industrial

playground

Bounce Back Hair Treatment

Course: DES 340C Identity Systems

Professor: Carley Law

Time Frame: 5 weeks

Tools: Adobe Illustrator, Photoshop, InDesign and UV Printer

Project Brief

In this project, I was tasked to create a brand and its identity system for a fictional company that makes consumable products. Bounce Back Hair Treatment is a hair care brand focusing on restoring curls and fixing damaged hair. The project resulted in a full brand guide, digital mockups
and physical packaging.

In this project, I was tasked to create a brand and its identity system for a fictional company that makes consumable products. Bounce Back Hair Treatment is a hair care brand focusing on restoring curls and fixing damaged hair. The project resulted in a full brand guide, digital mockups and physical packaging.

Design Problem

How can I communicate authenticity through my brand?
How can I incorporate physical media/elements into my brand?



How can I communicate authenticity through my brand?
How can I incorporate physical media/elements into my brand?




Moodboard

I created the Bounce Back moodboard with playfulness, authenticity and self-acceptance in mind.

Identity System

Our brand encompasses playfulness and inclusivity, symbolizing our mission to help you regain bouncy, healthy curls. This system has a variation of logos for all the different uses we may have.

Color Palette & Typography

The Bounce Back color palette radiates energy, care, and confidence. It perfectly reflects our mission to help curls recover, thrive, and shine.
We use the Neighbor and Owners typefaces to represent the branded material for Bounce Back. They embody the character and personality of our brand.

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