about me

branding

industrial

playground

about me

branding

industrial

playground

Belle & Briar Weddings

Course: DES 340C Identity Systems

Professor: Carley Law

Time Frame: 5 weeks

Tools: Adobe Illustrator, Photoshop, InDesign

Project Brief

Create a brand and identity system that provides a service to the user. Belle & Briar Weddings is a wedding planner service business with the mission to create elegant and timeless wedding experiences. The project resulted in a full brand guide and digital mockups.

In this project, I was tasked to create a brand and its identity system for a fictional company that makes consumable products. Bounce Back Hair Treatment is a hair care brand focusing on restoring curls and fixing damaged hair. The project resulted in a full brand guide, digital mockups and physical packaging.

Design Problem

What is the best way my brand can live in a digital space?
How can I make the brand come alive and feel genuine?

How can I communicate authenticity through my brand?
How can I incorporate physical media/elements into my brand?

Moodboard

I created the Belle & Briar moodboard with elegance, romance and timelessness in mind.

Identity System

Our brand encompasses playfulness and inclusivity, symbolizing our mission to help you regain bouncy, healthy curls. This system has a variation of logos for all the different uses we may have.

Color Palette & Typography

In our color palette, each shade reflects the balance between aesthetic beauty and seamless execution, much like the dynamic between Belle & Briar themselves.
We use Futura PT as the brand typeface as it embodies the character and personality of our brand.

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